General Information
INSTITUTIONAL INFORMATION
Contact
- mkhwaja@wiut.uz
- Office Phone Number
- +998
- Linkedln
- https://pk.linkedin.com/in/dr-muddasar-ghani-khwaja-67909a30
- ORCID
- https://orcid.org/0000-0002-9970-773X
- Google Scholar
- https://scholar.google.com/citations?user=TYalSh8AAAAJ&hl=en&oi=ao
- Research Gate
- https://www.researchgate.net/profile/Muddasar-Khwaja
Education Information
Education Information
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2021 - Postdoctoral Fellow
Putra Business School, Universiti Putra Malaysia
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2017 - 2020 Doctor of Philosophy (Marketing)
Universiti Teknologi Malaysia
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2013 - 2014 Master of Management Sciences
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
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2008 - 2012 Bachelor of Business Administration
National University of Computer and Emerging Sciences
Dissertation
Research Areas
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Digital Marketing, Tourism Marketing, Marketing Analytics, Consumer Psychology
Professional Experience
ACADEMIC TITLES
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2021 - Senior Lecturer
Westminster International University in Tashkent
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2017 - 2021 Assistant Professor
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
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2020 - 2021 Visiting Professor
UCSI University, Malaysia
MANAGERIAL EXPERIENCE
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2019 - 2021 Business Pursuit Manager
British Council
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2018 - 2019 Area Sales Manager
Nestle
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2015 - 2017 Sales Development Executive
The Coca-Cola Company
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2014 - 2015 Management Trainee - Sales
The Coca-Cola Company
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2011 - 2011 Intern
Marriott Hotel, Islamabad
Publications & Works
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Refining e-shoppers’ perceived risks: Development and validation of new measurement scale
Articles published in International Journals -
Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale
Articles published in International Journals -
Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?
Articles published in International Journals -
Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
Articles published in International Journals -
Configuring the evolving role of ewom on the consumers information adoption
Articles published in International Journals -
Examining the effects of eWOM, trust inclination, and information adoption on purchase intentions in an accelerated digital marketing context
Articles published in International Journals -
Online information bombardment! How does eWOM on social media lead to consumer purchase intentions?
Articles published in International Journals -
The impacts of quality management on customer focus in the beverages industry
Articles published in International Journals -
Extension of planned behavioral theory to consumer behaviors in green hotel
Articles published in International Journals -
Does Electronic word-of-mouth (eWOM) on Social Media leads to Information Adoption? Empirical Evidence from the Emerging Markets!
Articles published in International Journals -
Electronic word of mouth on social media websites: Role of social capital theory, self-determination theory, and altruism
Articles published in International Journals -
Does online social presence lead to purchase intentions?
Articles published in International Journals -
Pakistani Hotels Industry: A New Paradigm to Investigate Visitors Decision-Making Process
Articles published in International Journals -
Application of Fama And french five factor model of asset pricing: Evidence from Pakistan stock market
Articles published in International Journals -
Analyzing the Link Between Accounting Sensitive Non-Debt Tax Shields and Investment Opportunity Set
Articles published in International Journals -
The Impacts of Quality Management on Performance: A Case Study of Kohinoor Textile Mills Limited, Rawalpindi, Pakistan
Articles published in International Journals -
The Role of Perceived Organizational Politics (POP) in Examining Organizational Citizenship Behaviors (OCBs); Taking Self-monitoring as Moderator
Articles published in International Journals
Projects & Grant proposals
Supported Projects
Grant proposals
Scientific Activities
Activities in Scientific Journals
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2021 Guest Editor
360: Journal of Management Sciences
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2021 Reviewer
Asia Pacific Journal of Tourism Research
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2020 Reviewer
Journal of Marketing Communications
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2020 Reviewer
Asia Pacific Journal of Tourism Research
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2019 Reviewer
International Journal of Finance & Economics
Scientific Consultation
Achievements & Reputation
Invited Congress & Symposium Activities
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2019 How Electronic Word of Mouth (eWOM) leads to Information Adoption?
6th GSOM Emerging Markets Conference-2019 October 3-5, 2019. St. Petersburg, Russia.
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2019 Is Electronic Word of Mouth (eWOM) the future of modern marketing? Empirical evidences from the emerging markets!
Shapes of Futures- Interdisciplinary Conference 1-2 March 2019, University of Bielsko-Biała, Poland
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2018 Investigating Social Media Marketing Impacts On Consumer Behaviours With The Moderating Effects Of Negative Viral Marketing: Empirical Evidences From Emerging Markets.
10th Malaysia International Conference on Languages, Literature's and Cultures, Malacca, Malaysia
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2018 Determining the Role of Quality Management Practices on Organizational Performance using Balanced Scorecard Approach with the Moderating Effects of Culture in the Beverages Industry of Pakistan
GSOM Emerging Markets Conference-2018, St. Petersburg State University, St. Petersburg, Russia.
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2018 Investigating the Effects of Social Presence on Purchase Intentions in the Emerging Market: An Empirical Investigation.
SIBR-Thammasat 2018 Bangkok Conference on Interdisciplinary Business and Economics Research, Bangkok, Thailand.
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2017 The Impacts of Social Presence on Consumer Purchase Intentions by mediating the effects of Trust.
3rd Asia International Conference 2017 (AIC2017), Kuala Lumpur, Malaysia 1-22.
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2017 Determining the Influential Role of Humorous an Sentimental Marketing on the Development of Brand Image: An Empirical Investigation.
29th IBIMA Conference Vienna, Austria 3 - 4 May 2017
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2017 Determining the impacts of Ketchup Industry rebranding on Customer Satisfaction levels: A Case Study.
20th National Research Conference, SZABIST Islamabad
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2017 Determining The Evolving Role of EWOM in Social Media on Information Adoption and Consumers Purchase
6th CUST Business Research Conference, CUST Islamabad Campus. 2017
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2016 The Impacts of Social Media Marketing on Consumer Behaviours by Moderating The Role of Viral Marketing: A Study on The Restaurants of Twin Cities
8th South Asian International Conference SAICON 2016.
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2016 Effect of Psychological Capital on Employee Creativity with moderating effect of Supervisor Support
Society for Asian Management Research SAMR 2016
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2016 The Impacts of Quality Management upon Organizational Performance by moderating the role of Power Distance
1st National Conference on Public Administration and Management.
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2016 The effects of Trade Sales Promotional Strategies on Marketing Performance: A study on The Coca Cola Company
5th CUST Business Research Conference 2016.
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2014 Quality Management impact upon organizational performance by moderating the role of power distance
19th National Research Conference-20 June, 2014
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2013 The examination of organizational justice on employees' absenteeism, by mediating the role of organizational support
18th National Research Conference, SZABIST, Islamabad Campus.