Boymurodov Ma'rufjon Orziqul o'g'li

Yeungnam University

- Conducted detailed market and customer flow analysis to identify trends, pain points, and opportunities for student acquisition. - Developed and implemented strategic marketing campaigns (both digital and offline) targeting high school graduates and university applicants. - Collaborated with the admissions and sales teams to align marketing efforts with enrollment targets. - Initiated performance tracking systems using CRM tools and data analytics platforms to measure campaign ROI and customer engagement. - Successfully launched multiple targeted campaigns, including: *Referral Program Campaign – increased student sign-ups by 40% within 2 months. *YouTube Content Strategy – tripled channel subscribers through educational video series, interviews, and targeted promotions. *Seasonal Open House Events – boosted walk-in traffic by 60% and improved lead conversion rates. - As a result of these efforts, my team and I tripled the planned admission quota for the academic season.

- Oversaw the end-to-end admissions process, including lead generation, application support, and enrollment tracking to ensure a smooth student journey. - Designed and executed a comprehensive marketing strategy focusing on digital outreach, school visits, education fairs, and media campaigns. - Led a cross-functional team to align marketing efforts with admission goals, while maintaining consistent brand messaging across all channels. - Played a key role in developing the university’s brand identity in the Uzbek education market, including positioning, tone of voice, and visual guidelines. - Launched initiatives such as: *Targeted Outreach to Top Schools – partnered with high schools for seminars and Q&A sessions to raise awareness and increase direct applications. *CRM-based Follow-up System – ensured consistent engagement with leads through automated messaging and personalized communication. - As a result of these efforts, successfully achieved the full planned admission quota for the academic intake.

- Provide strategic mentorship and guidance to WIUT students in developing business ideas, validating concepts, and launching early-stage startups through innoWIUT Entrepreneur’s Lab. - Over the past two years, supported the development and launch of more than 10 student-led startups, two of which have reached a combined valuation of over $10 million and received national and international recognition. - Designed and implemented two flagship programs aimed at building entrepreneurial capacity among youth: *Skills4Innovation – A practical, no-cost training initiative for WIUT students to develop competencies in entrepreneurship, digital skills (AI tools, data literacy, ICT), and green skills (sustainable project design aligned with SDGs). The program combined workshops, mentorship, and portfolio-building elements to prepare students for realworld innovation challenges. *Product Ideation, Design and Management – A collaborative course delivered with Turin Polytechnic University in Tashkent (TTPU), focused on turning student ideas into functional products. The course covered ideation, prototyping (including 3D modeling), MVP development, business model canvas creation, and market analysis, reinforced by mentorship from industry professionals. - Actively contributed to building an innovation ecosystem at WIUT by connecting students with investors, incubators, and international startup competitions.