General Information
INSTITUTIONAL INFORMATION
- Department
- Management and Marketing Department
- Position
- Associate Professor (Management and Marketing Department)
Contact
- srasool@wiut.uz
- Office Phone Number
- +998
- Linkedln
- https://www.linkedin.com/in/drshahidrasool/
- ORCID
- 0000-0002-2004-2019
- Google Scholar
- https://scholar.google.com/citations?user=N4EMw0wAAAAJ&hl=en
- Research Gate
Education Information
Education Information
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2013 - 2017 Doctor of Philosophy (Marketing)
University of Malaysia Sarawak
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2010 - 2012 Master of Science (Marketing)
Mohammad Ali Jinnah University, Islamabad, Pakistan
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2007 - 2010 Master of Business Administration (MBA)(Marketing)
Mohammad Ali Jinnah University, Islamabad, Pakistan
Dissertation
Research Areas
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Consumer Behavior, Social Marketing, Sustainable Development, Neuromarketing, Corporate Social Responsibility, Food Waste Management, and Social Issues
Professional Experience
ACADEMIC TITLES
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2017 - 2020 Assistant Professor at Shifa Tameer-e-Millat University Islamabad, Pakistan
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2021 - 2023 Assistant Professor at Ghulam Ishaq Khan Institute (GIKI) of Engineering Sciences and Technology, Khyber Pakhtunkhwa, Pakistan
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MANAGERIAL EXPERIENCE
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- Database Manager of sales team
Jasper and Jasper Electronic Cigarette manufacturing company which is originated in the United Kingdom (One Year)
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- Customer Representative
Afzal Zaree Industries, Arifwala, Pakistan
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- Import Communication Manager
A.S Enterprises for hydraulic products from Turkey and Taiwan
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- Chief Executive Officer
Fazal Din Industries manufacturer of Hydraulic Shovels, trolleys, and all agriculture’s equipment
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- Chief Executive Officer
Duke Hydraulics Manufacturer of Hydraulic quick coupling, Swivels, valves, and hose fitting
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- Chief Executive Officer
Duke Protectors manufacturer and trading of Awnings (Retractable, Conservatory, Pivot arm, Vertical, Fixed, and Pergolas), and Umbrellas (Center pole and Side pole)
Publications & Works
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Ahmed, M. A., Rasool, S., Prentice, C., & Ahmed, H. A. (2022). Beliefs about the Factors that Motivate Prosocial Sentiments among People in the Privileged Class of Pakistan During the COVID-19 Pandemic, Journal of Social Issues
Articles published in International Journals -
Zeshan, M., De La Villarmois, O., & Rasool, S. (2022). Effect of enabling organizational control on employees’ affective commitment: evidence from French firms, International Journal of Organizational Analysis,
Articles published in International Journals -
Zeshan, M., De La Villarmois, O., Rasool, S., & Niazi, A. R. K. (2022). The perfect moment is this one. The effect of mindfulness on employees: a perspective from selfdetermination theory, International Journal of Organizational Analysis,
Articles published in International Journals -
Ahmed, Z., & Rasool., S. (2022). Mediating Role of Risk Perception between Behavioral Biases and Investor’s Investment Decisions. Sage Open,
Articles published in International Journals -
Albelbisi, N. A., Al-Adwan, A. S., Habibi, A., Rasool, S. (2021). The Relationship between Students’ Attitudes toward Online Homework and Mathematics Anxiety, International Journal of Mathematical Education in Science and Technology,
Articles published in International Journals -
Rasool, S., Cerchione, R. (2021). Smoking kills you, littering butts damages others too. Analysing sustainable consumer behavior in the era of circular economy, Environment, Development and Sustainability,
Articles published in International Journals -
Rasool, S., Cerchione, R., Salo, J., Ferraris, A., & Abbate, S. (2021). Measurement of consumer awareness of food waste: Construct development with a confirmatory factor analysis, British Food Journal, 123(13), 337-361,
Articles published in International Journals -
Mubushar, M., Rasool, S., Haider, M. I., & Cerchione, R. (2021). The impact of corporate social responsibility activities on stakeholders’ value co-creation behavior, Corporate Social Responsibility and Environmental Management, 1-15,
Articles published in International Journals -
Rasool, S., Rehman, A., Cerchione, R., & Centobelli, P. (2020). Evaluating consumer environmental behavior for sustainable development: A confirmatory factor analysis, Sustainable Development, 1-13,
Articles published in International Journals -
Rasool, S., Cerchione, R., & Salo, J. (2020). Assessing ethical consumer behavior for sustainable development: The mediating role of brand attachment, Sustainable Development, 1-12.
Articles published in International Journals -
Shahid, Z. A., Rasool, S., & Chen, Y. (2020). Exploring Altruistic Self in Socially Responsible Behaviors, Advances in Social Science, Education and Humanities Research, 412, 225-255.
Articles published in International Journals
Projects & Grant proposals
Supported Projects
Grant proposals
Scientific Activities
Activities in Scientific Journals
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Neuromarketing: Decoding Consumer Behavior for Effective Marketing Strategies
Online Invited Speaker, Kardan University Kabul, on Sunday, 4th June, 2023, Afghanistan
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Understanding the Potential of Neuromarketing, Marketing Evolution, Dilemmas, Oppertunities and Trends
Invited Speaker, Air University, on Monday, 29th May, 2023, Islamabad, Pakistan
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Unveiling the Power of Neuromarketing: How Understanding the Brain Can Revolutionize Marketing Strategies
Invited Speaker, National University of Modern Languages Islamabad, March 10th, 2023, Islamabad, Pakistan
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Neurosciences and Marketing
Invited Speaker, Abasyn University, December 30th, 2022. Islamabad, Pakistan
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Use of Neurosciences Research Techniques in Business Studies
Invited Speaker, Captial University of Sciences and Technology, November 15th, 2022, Islamabad, Pakistan