Hyun Yong Ho

INSTITUTIONAL INFORMATION

Contact

Education Information

• 2000 - 2003 MA in Communications

  The University of Canberra (Australia)

• 1999 - 2000 Master of Marketing Communications

  The University of Canberra (Australia)

• 1988 - 1995 Bachelor of Business Administration

  Jeju National University (South Korea)

Dissertation

• 2003 - 2007 Ph.D. in Management

  The University of Surrey (UK)

• Destination branding, Fit theories, online consumer misbehavior and online consumer reviews

• Racherla, P., Hu, C., & Hyun, M. Y. (2008). Exploring the role of innovative technologies in building a knowledge-based destination. Current Issues in Tourism, 11(5): 407-428.
  Articles published in International Journals

  https://doi.org/10.1080/13683500802316022

• Hyun, M. Y., Lee, S. and Hu, C. (2009). Mobile-mediated virtual experience in tourism: concept, typology and applications, Journal of Vacation Marketing, 15(2): 149-164.
  Articles published in International Journals

  https://doi.org/10.1177/1356766708100904

• Lee, S., Hwang, J. & Hyun, M. Y. (2010). Mobile Services as a marketing tool to enhance restaurant revenue: An exploratory study. Journal of Hospitality and Marketing Management. 19(5): 464-479
  Articles published in International Journals

  https://doi.org/10.1080/19368623.2010.482829

• Hyun, M. Y. & O’Keefe, R.M (2012). Virtual destination image: Testing a telepresence model. Journal of Business Research. 65(1): 29-35.
  Articles published in International Journals

  https://doi.org/10.1016/j.jbusres.2011.07.011

• Hyun, M. Y., Kim, H. C. & O’Keefe, R. M. (2014). Inter-satisfaction between and Web and ACD systems. Journal of Travel & Tourism Marketing. 31: 1039-1056.
  Articles published in International Journals

  https://doi.org/10.1080/10548408.2014.892467

• Kim, H. C. & Hyun, M. Y. (2016). Predicting the Use of Smartphone-based Augmented Reality (AR): Does Telepresence Really Help?. Computers in Human Behavior, 59: 28-38.
  Articles published in International Journals

  https://doi.org/10.1016/j.chb.2016.01.001

• Hyun, M. Y., Park, Y. A. & Kim, Y. G. (2016). Motivations to walk on Jeju ‘Ollegil’, South Korea: Development and validation of a walking motivation scale. Tourism Planning and Development, 13(4): 486-503
  Articles published in International Journals

  https://doi.org/10.1080/21568316.2015.1133448

• Hyun, M. Y. & Kim, H. C. (2020), Refinement and validation of a multidimensional destination brand equity scale for inbound and outbound Chinese travelers: A cross-national perspective. Journal of Travel Research, 59(8), 1522-1552.
  Articles published in International Journals

  https://doi.org/10.1177/0047287519888296

• Hyun, M. Y., Gao, L., & Lee, S. (2021). Corporate social responsibility (CSR), ethical climate and pride in membership moderated by casino dealers’ customer orientation. International Journal of Contemporary Hospitality Management, 33 (10), 3256-3276.
  Articles published in International Journals

  https://doi.org/10.1108/IJCHM-01-2021-0083

• Hyun, M. Y., Shanka, M. S., & Kim, H. C. (2023). Residents’ citizenship behavior between collectivism and individualism: the roles of COVID-19 recurrence risk and length of residency. Journal of Sustainable Tourism, 31(8), 2003–2022.
  Articles published in International Journals

  https://doi.org/10.1080/09669582.2023.2209905

• Hyun, M. Y., Jung, S., Kim, H. C., & Gursoy, D. (2024). Effects of perceived benefits and concerns misfit on residents’ destination citizenship behaviors: a moderating role of perceived risk of COVID-19 recurrence. Journal of Sustainable Tourism, 32(12), 2560–2579
  Articles published in International Journals

  https://doi.org/10.1080/09669582.2023.2292963

• Hyun, M. Y., Gao, L., Lee, S., & Kim, H.-C. (2024). When Does (Mis)Fit Between Customer Service Orientation and Internal Service Qualities Matter for Frontline Employees’ Pride in Membership and Their Behaviors? Cornell Hospitality Quarterly, 65(4), 442-460.
  Articles published in International Journals

  https://doi.org/10.1177/19389655231223359

• Hyun, M. Y., Shanka, M. S., Zhu, Z-Y, Kim, H-C, & Sabri, O. (2025). I share therefore I am: how and when Social Identity shapes SNS photo-sharing behavior among Gen Z Festivalgoers. Event Management, Accepted
  Articles published in International Journals

  DOI: https://doi.org/10.3727/152599525X17525390697553

Supported Projects

Grant proposals

• 2012 - 2013 Assessing the quality of smartphone-based Augmented Reality (AR): A focus on the mediating effect of telepresence

  Principal investigator, research grant (US$20,000) sponsored by the National Research Foundation in South Korea,

• 2010 - 2011 Assessing the quality of automated response systems (ARS) of Low Cost Carriers (LCCs) in South Korea

  Principal investigator, Research grant (US$15,000) sponsored by the National Research Foundation in South Korea.

• 2009 - 2010 Preference of tourists’ mobile contents based on their travel motivations

  Principal investigator, Research grant (US$18,000) sponsored by the National Research Foundation in South Korea

Activities in Scientific Journals

Scientific Consultation

Invited Congress & Symposium Activities

Citations

2025 CV-YONGHO HYUN.pdf