General Information
INSTITUTIONAL INFORMATION
- Department
- Management and Marketing Department
- Position
- Lecturer
Contact
- bkatyal@wiut.uz
- Office Phone Number
- +998
- Linkedln
- ORCID
- Google Scholar
- Research Gate
National Institute of Fashion Technology (New Delhi, India)
Joined as Assistant Professor at the National Institute of Fashion Technology (New Delhi, India) and promoted to Associate Professor in 2005. Centre Coordinator of Fashion & Lifestyle Accessories department. Founded first ever continuing program in Jewellery design. Conducted craft development workshops across the country. Core team of first ever foundation program at transition of NIFT's three year diploma program to a four year bachelor degree program.
Core faculty for the PG Program in Business Design & Innovation. Executed Immersive rural field experience to sensitize Business Mgt. Students. Mentored students on real life industry & Govt projects “Smart Mobility”, “Affordable housing”, “Clean India” and grass roots finance with industry partners such as Tata Motors & Maharashtra state government. Conducted roundtable on “Smart Cities”
Created a sustainable climate basic clothing brand for the Indian market that focusses on circular products and solutions retailed through e-commerce & B2C Channels. Self funded In-practice research for SDG 12. https://www.instagram.com/vij_by_alphalayth/
Marketing and Product Audit at group level for six major brands & 20 small brands for Multi Brand outlets (Gili, Nakshatra, D’dmas, Rivaaz, Diya and others International company brands such as DIT Group (Stefan Hafner, iO Si, Porrati, Novelle Bague and others). ATL/BTL Communication. Team member for Ideation & Marketing Communication strategy for new launches, E-Commerce & International Franchise.
ICBESD, Mumbai
ICBESD, Mumbai,
ICSD
ICSD