Prof. Dr. Farhod P. Karimov is Deputy Rector and Professor of Marketing at Westminster International University in Tashkent (WIUT). He holds a Ph.D. in Applied Economics from Vrije Universiteit Brussel and (Belgium) and an MA in Marketing from the University of Ulster (UK). His research focuses on web atmospherics, digital marketing, marketing and advertising, consumer behavior, management and leadership, and ICT in transition economies. His work has appeared in international journals such as Electronic Commerce Research, Management Research Review, and the Journal of Electronic Commerce Research, and International Journal of Retail & Distribution Management. He has published widely in international journals and presented at numerous international conferences.